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Why OMO Believes That Dirt Is Good

It’s ingrained in most parents to protect your children from harm. We often associate mud, dirt, and mess with germs and clothing stains. But what if we told you that letting your children get dirty is actually in their best interest, and keeping them from dirt is, in fact, detrimental? Would it make you re-evaluate your beliefs?


Why OMO Believes That Dirt Is Good

Another facet to the belief that dirt is the problem is that dirt, aka messy play, means extra hours of cleaning for moms or dads. Between work, errands, and getting dinner on the table, it's hard to find time for anything else. And when you finally do have a few minutes to spare, you don't want to spend it cleaning up a mess.

At OMO, we understand all of this, and we empathise with every busy mom and dad out there. However, we also believe that dirt is good, in fact, we believe that dirt is essential. Here’s why.

Why OMO Believes That Dirt Is Good

There are several elements to the belief that dirt and messy play is actually beneficial to a child – both as an individual and as a member of his or her community.

Messy Play For Childhood Development

Scientific studies show that experiential learning through children’s messy play is essential for brain development. The OMO Dirt Is Good belief is based on scientific evidence that informs us that a child’s brain development can be enhanced through messy play and improves these critical areas of a child’s brain:

  • Fine motor skills

  • Gross motor skills

  • Social and emotional skills

  • Cognitive development

  • Speech and language development

Dirt For Good

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Further to the discussion, is the element of dirt being good for the greater good of the child’s community? Every child belongs to a home, and every home belongs to a community, and these communities make up the world. Getting dirty can mean helping to plant a community vegetable garden, it could mean painting a school or even picking up litter at a park, it’s about promoting positive change in a child’s world for the collective good of the planet.

What are the Benefits of Messy Play

It’s been proven that children learn through play. As adults, we see dirt as a potential cause of stained, dirty clothing which in turn will take time to get out, but as a child, dirt means the ability to learn, explore, laugh, socialise, and grow.

Read our blog on The Importance of Messy Play to learn more in-depth information about why messy play and dirt are so critical to childhood development.

As parents, we have to actively take our minds off the fact that our children are getting messy and bring it to the knowledge that they are learning. Leave the stains and dirt up to OMO – we have you covered! Our range of laundry detergents, washing powders, and bleaches, will get rid of just about every stain, all of the time.

The Importance of Cognitive Development in Children

The old adage, “if you’re not growing, you’re dying” could not be truer. Learning and cognitive development are part of growing up. A child who is not stimulated, loved, and encouraged to learn and play is essentially not given the tools to grow.

On a brain development level, cognitive development occurs in children in many different aspects, as we’ve mentioned above. When their motor skills, social skills, emotional skills, and cognitive skills are being exercised and enhanced, their little brains are effectively growing and expanding with information. This will lead to their ability to problem-solve, learn, and cope with life as an adult.

How to Get Involved in OMO's Dirt is Good Initiative?

If you want to learn more about the OMO Dirt is Good Campaign and would like more resources on how to create incredibly messy play activities and ideas for your kids, read our blogs available in our Dirt is Good portal.

You can also sign-up for interesting ideas around messy play and cognitive development in children, as well as information on OMO products and competitions.

For more clothing care tips and tricks, visit Cleanipedia today.


What is messy play?

Messy play is constructive play using mess in the form of dirt, mud, water and other really exciting ingredients that enable your children to learn through play.

What helps to improve children's cognitive skills?

Messy play has been directly linked to enhancing children’s cognitive skills, motor skills, social skills, and emotional development too.

What do kids learn in messy play?

Kids learn through their senses – touch, taste, sight, sound, and smell – and all of these are engaged when playing messy.

Is dirt really good?

Dirt is good because it enables children to learn through messy play.

What are cognitive learning activities for children?

There are a variety of cognitive activities to introduce to your children to help their brains develop. Read the OMO Dirt is Good blogs for more.

Originally published