Eco sustainable clothing. What's it all about?

The fashion industry's been notoriously unkind to the planet for a long time now, but lately, the call for eco conscious clothing has gotten louder - as a result, you can find more of it than ever before on clothes racks. Eco friendly sustainable clothing is made from organic raw materials - often from recycled and reused textiles, in fact - doesn't involve the use of harmful chemicals, are manufactured to last, and are certified fair trade. In short. It's all kinds of good, in so many ways: You'll save some money, as the clothes are made to last. You'll end up with more unique pieces of clothing. You'll help spread awareness of eco friendly clothing brands. And organic fabrics are better for your skin. Most importantly, eco sustainable clothing has a positive impact on the environment, and takes into consideration the health of consumer and working conditions of labourers. So how can we all start getting behind the eco sustainable clothing movement? Check the labels of clothes for hemp, soy silk/cashmere, organic cotton, and linen - they're the most eco friendly clothing materials around. Shop locally to reduce your carbon emissions and support your local businesses. Donate unwanted clothes, to save them from going into landfill. And use eco friendly detergents and fabric conditioners, like Ultimate Care Fresh Skies - they'll help your clothes last longer in an environmentally-friendly way. That's all there is to it - let's go eco-shopping!

A handy guide on the most eco friendly fabric.

1. Comfort Ultimate Care

   Comfort Ultimate Care Ultra-Concentrated Fabric Conditioner which provides complete clothes protection.Comfort Ultimate Care Fabric Softener is also kind to our planet as it comes in a bottle made of 100% recycled plastic* and has an ultra-concentrated formula, which means you can use a smaller dose whilst saving 34% more plastic** **compared with other Comfort conditioner bottles

2. Persil Liquid

   Persil liquid formula is made with plant-based stain removers that biodegrade easily. Tough on stains, kinder to our planet!

3. Comfort Core

   At Comfort, we understand the impact that single-use plastics can have on the environment. That's why this bottle is 100% recyclable** and made from 100% recycled plastic***, reducing plastic waste for the planet and reducing plastic usage in your home.

   **Remove sleeve to recycle ***Excluding cap, spout and sleeve