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How to Keep Clothes Looking New for Longer

Does this problem sound familiar? Your new clothes wear down after a few washes, leaving them looking old and dull. If this problem is keeping you up at night, we’re here to let you know that there is a simple enough solution. It all lies in the way you do your laundry.


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How to Keep Clothes Looking New for Longer
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Avoid having to replace almost new clothes often because your old ones have worn down in the wash. Keep clothes from fading and keep them looking brighter for longer with these easy tips and tricks.

Why do Clothes Wear Down or Age in the Wash?

When clothes are not washed correctly, they can age and fade fast. There is nothing more annoying than buying great quality, new clothing only to have them fade and look dull after a few washes. Do you know what conditions cause clothes to fade in the wash? Here are the main reasons:

  • Hot Water - Hot water can cause clothes to fade over time.

  • Direct Sunlight - Direct, harsh sunlight for hours on end can also be the reason for clothes fading fast.

  • Incorrect detergents – Using the wrong detergents like laundry liquids, powders and fabric conditioners on the wrong fabrics can cause certain fabrics to fade quicker.

  • Bleaching – This goes without saying but using bleach or detergents with bleach in them can cause bright colours and dark colours to fade too.

Which Detergents are Best to Prevent Clothes from Fading?

Choosing the right detergent range for your clothing will be the best solution to stop clothes from fading.

When it comes to laundry liquid or powders for washing colours and darks, you ideally want to choose a laundry detergent that is specifically created to keep bright colours bright and that will prevent clothes colouring and bleeding or fading.

Keen to know more about how to keep your white clothes whiter? Read our blog on How to Prevent Colour Fading on White Clothes.

The next step in the washing process is choosing the right fabric softener that will prevent clothes from fading. Our best solution is to choose a good quality fabric conditioner like Comfort. Comfort is a revolutionary fabric conditioner that helps your clothes look new for longer.

Our products are designed to protect your clothes against fading and wrinkles, making ironing significantly easier.

What Can You Expect from the Comfort Range?

Comfort Core Range

The core range offers a burst of endless fragrance* thanks to the inclusion of essential oils in some of the products. These oils release bursts of fragrance from the fibres of the fabric that can be smelled during the day as you move. The Comfort Core range of products includes Comfort Uplifting Fabric Conditioner, Morning Fresh Fabric Conditioner, and Elegance Fabric Conditioner.

Comfort Perfume Deluxe Range

In this range of fabric conditioners, you not only get the promise of longer-lasting fragrance, but thanks to the Pro-Fibre Technology in the products, you are guaranteed that they will be able to retain their shape, protect the fibres, and lock in their colour with each wash. The Comfort Perfume Deluxe range includes Divine Petals, Heavenly Nectar, and Lily.

For more clothing care tips such as these, visit Cleanipedia

Frequently Asked Questions on Keeping Clothes Looking New for Longer.

How do You Keep New Clothes Looking New?

If you wash your clothing correctly, you’ll enable them to continue looking newer for longer. Make sure you use the right detergent and fabric conditioner and wash the clothes at the right temperatures too.

How Can I Prolong the Life Cycle of My Clothes?

By using a great quality fabric conditioner like Comfort, you can prolong the life of your clothing thanks to the colour locking technology like pro-fibre technology that exists in the Perfume deluxe range.

Why do My Clothes Look Old After Washing?

Bright and dark clothes can fade and wear if not washed correctly. Be sure not to wash these coloured fabrics in hot water and avoid high heat either from the tumble dryer or direct sunlight for hours on end.

Why do My Clothes Fade so Fast?

Are you washing them correctly? Check our tips above for how to prevent your clothes from fading fast and what products to use to promote colour and help prevent colours from fading.

Does Vinegar Help Set Colour in Fabric?

A half a cup of vinegar added to the rinse cycle of your washing machine is a natural, at-home remedy to help freshen your clothes and keep their colour from fading.

Originally published